Product Design | Design Ops | Building Products
Curious enough to question. Foolish enough to build.
Design came to me through a startup opportunity, but building is what made me stay.
In the early days, I built almost everything myself. I designed interfaces, worked with developers, talked to clients, and learned how products come to life beyond the screen.
The longer I worked in product design, the more I realized that great products are never built by design alone. They’re shaped by collaboration, shared understanding, and countless small decisions across a team. That’s what drew me toward building products, improving how teams work together, and creating environments where good design can thrive.
I believe great design comes from collaboration and continuous experimentation. And meaningful product thinking needs “materials of life” — drawing, traveling, meeting different people, and staying curious about the world. Those experiences quietly shape the decisions made on screen.
Most people call me Phuong Le — some call me Bifule. Both feel right. 😊
Education
[2021] Digital Product Design
KeyFrame
[2018] Bachelor, Management Information System
Ho Chi Minh City Open University
[2017] TOEC 725/990
IIG Vietnam
MeU Solutions
[16–21] Product Designer
Joined as the first designer, establishing the foundation of design and research processes that enabled the development of a new product.
Defined early workflows, introduced structured discovery practices, and shaped the initial product experience from concept to launch.
Aperia
[21–23] Senior UX/UI Designer
Worked on fintech products for U.S. banking clients, collaborating closely with stakeholders and a design team of 40+ members.
Delivered scalable, user-centered solutions aligned with complex financial systems while contributing to cross-team coordination and design consistency.
TMA Solutions
[23–26] Lead Product Designer
Established and led a team of 10 designers, building the design function and operational foundation from the ground up.
Structured workflows, defined collaboration models, and strengthened cross-functional alignment to scale delivery quality.
Led outsourced and in-house product initiatives end-to-end — from discovery and strategy to post–go-live client support — ensuring sustainable impact and long-term client value.
Enterprise UX
Designing enterprise products and complex systems such as CRM, ERP, logistics, and fintech platforms — turning complicated workflows into clear, usable experiences.
Product Thinking
Designing scalable products across enterprise systems, fintech platforms, and digital services — balancing user needs with real business constraints.
Product Building
I enjoy building products from early ideas to real solutions — shaping product direction, exploring concepts, and iterating with teams to create meaningful user experiences.
DesignOps
Improving how teams work through better design processes, documentation, collaboration workflows, and design systems.
Mentoring - Team Growth
I enjoy mentoring designers, supporting career development, and helping each team member grow based on their strengths.
Workshops & Alignment
Running design workshops, internal sharing sessions, and collaborative reviews to help teams align and move faster.
I enjoy building products that help people discover, connect, and experience the world a little differently.
Design, to me, has never been about screens.
It’s about making complicated things feel simple, meaningful, and a little more human.
If my work resonates with you, I’d love to build something together.
Stay foolish.
